Introducing the ultimate luxury in swimwear: ASHA DEMARCO

Asha DeMarco, Inc. has taken the success of their ASHA COUTURE line a step further with the launch of their new luxury collection: ASHA DEMARCO. Designed for the upscale trendsetter, this Santa Barbara based company introduces the industry's most unique, eye-catching swimwear and resort wear made with real jewels and exquisite, hand-printed fabrics. ASHA DEMARCO debuted at the Miami Swim Show in July and recently at ISAM/Magic in Las Vegas.

The collection itself is created around two body-flattering color themes, each powered by dazzling metallics: Glow shimmers with gold Lurex® and white, Jet Set glistens with silver mixed with black and pewter. The detailed, hand-printed fabrics from Italy and France's most expensive textile houses were chosen by Asha for their luxurious appearance, feel and luminescence. And for those who want to make the ultimate statement, select designs actually feature real jewels--a variety of lustrous pearl clusters, Druzy quartz, mother of pearl, nautilus shells and 14K gold vermeil. No swimwear anywhere gives a woman luxury like this. The designer's motivation was simple. Asha wanted to create something even "more special for the jet-set woman who is trend-savvy and wants 'notice me' swimwear."

At this higher price point, Asha's designs also provide a wide array of features for functionality and versatility. They enable women to customize the fit of each swimsuit with convertible straps that adjust in length and can be worn over the shoulder, criss-crossed or tie around the neck. Molded lingerie cups, hidden stays and discreet under-wires offer support and enhance shape. A self-described perfectionist, Asha's impeccable attention to detail is what makes this collection so special.

The luxurious ASHA DEMARCO collection, from the French-American designer whose bikinis have made waves in Sports Illustrated's Swimsuit Issue three years in a row, ranges in price from $60- $199 wholesale.

Asha DeMarco, Inc. is an upscale specialty swimwear company with collections sold in more than 150 stores worldwide. Founded in 2002, Asha DeMarco, Inc. has built a reputation for high-quality design and commitment to the guarantee of ASHA products.

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